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Newborn mom

When a baby is born, a mother is born too.

So Natura is recognizing all the milestones and achievements that mothers experience, just like their babies do.

Insight: Most first-time moms have never taken care of a baby before.

Art Direction, Copy & Design: Ana Mitchell

Crib Mobile

Families tend to get a book to register the baby's milestones. So Natura is offering a journal for moms to track their learning experiences and special moments.


The Newborn Mom App is a platform to ask questions, learn from professionals, and share experiences.

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