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Adidas

Own it.

Your fitness journey only belongs to you.

No matter how you choose to exercise, own it.

Art Direction & Copywriting: Ana Mitchell

You wake up and decide it’s time for a change.

So you join the gym, because that’s where people get healthy, right? 

You commit to three times a week.

Three weeks later you’re buying all the supplements and following bodybuilders on Instagram.

You swear this time is different because you’re passionate about it. 

Now you work out seven days straight. No breaks. 

Don’t sit, get fit. No pain, no gain. Keep pushing. Keep running. Keep fighting.

You tell yourself.

Until you stumble, and suddenly giving up is an option. 

But why give up when you could just…pause?

Then you skip the weekend. You know you need some downtime, but you feel guilty about it. 

That’s ok. The brain has muscle memory. 

Soon enough you get that your process is only yours. Guilt-free.

Soon enough you get that you choose however you wanna move, 

whenever you wanna move, and you own it

You wake up and decide it’s time for a change.

So you join the gym, because that’s where people get healthy, right? 

You commit to three times a week.

Three weeks later you’re buying all the supplements, and following bodybuilders on Instagram.

You swear this time is different because you’re passionate about it. 

Now you work out seven days straight.

No breaks. 

Don’t sit, get fit. No pain, no gain.

Keep pushing.

Keep running. Keep fighting.

You tell yourself

Until you stumble, and suddenly giving up is an option. 

But why give up when you could just…pause?

Then you skip the weekend. You know you need some downtime,

but you feel guilty about it. 

That’s ok. The brain has muscle memory. 

Soon enough you get that your process is only yours. Guilt-free.

Soon enough you get that you choose however you wanna move, 

whenever you wanna move, 

and you 

Own it. 

What if Adidas could help you Own it?

Athlete's journey on shoe boxes

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