top of page
If only they had a Snickers
We all know you’re not you when you’re hungry, and that’s probably how some of the weirdest ideas in the world came about. So Snickers is encouraging consumers to think of all the wacky ideas that could've been avoided with a snickers bar.
Life could be different today if people had eaten Snickers in the past.
Art Direction & Design: Ana Mitchell
Copywriting: Molly Mavorah
Or live share some bad ideas from inside selected taxis
Snickers eaters can think of many bad ideas. So why not ask them which one is the worst?
Based on those answers, NYC walkers can enjoy some Snickers and vote through this interactive billboard.
They can also engage by reminding their friends of their bad ideas, and prevent future ones from happening by giving them a personalizable Snickers bar.
bottom of page