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The 32 Day Reach
As 2023 starts, Pringles wants you to spend all your extra time and energy reaching for your goals and not for their snack. With that in mind, they’ve made snacking easier with a limited-time collapsible packaging, so that you can still satisfy your cravings and feel accomplished in reaching your resolutions.
Ask: Create a New Year's Campaign for Pringles.
Insight: It takes 32 days for the average person to give up on their New Year goals.
Art Direction, Copywriting & Design: Ana Mitchell
Industrial Design: John Decicco
Behind
the chips
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