Twins favorite cookie
What if there were a collaboration between our two favorite childhood things?
For the 25 Year Anniversary of The Parent Trap movie, Oreo will jump on a promotional collaboration.
Insight: Oreo plays an important role in the movie as the first thing that brings the separated twins together.
Art Direction + Design: Ana Mitchell
Copywriting: Molly Mavorah
After the news of the reunion has found Millennials everywhere, Oreo will introduce their collaboration by launching with the new Parent Trap Oreos, a package of your favorite cookies with peanut butter dip included. Just like Hallie and Annie’s favorite treat that brought them together.
Didn’t find your half of the photo? You can still win!
All other packages of Parent Trap Oreos will have a secret QR code hidden under an Oreo sticker that brings you to our Oreo Roulette! Spin the wheel to trap prizes like a 2-month subscription to Disney+, merch, or camp and cookie coupons!
In the movie, Oreo cookies united two opposites that worked together.
How can Oreo help nostalgic millennials work together?
Let’s make this even more exciting!
20 random packages of the Parent Trap Oreos will have one-half of the parents’ famous torn photo. Can you find one of them? Can you also find your long-lost twin who has the other half of your photo? If you do, you both get two tickets to Oreo + The Parent’s Trap’s big event — Oreo Camp Walden!
At the weekend summer camp, campers get to experience moments of the movie and watch the first episode of the reunion before it goes live.
Campers get to take home lots of goodies, including The Parent Trap + Oreo Cookbook
Check out the Campaign Board